5th Column [POST-DECONSTRUCTIONISM] from 5th COLUMN on Vimeo.

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In 1953 my father (while living in Detroit, Michigan) was invited onto the NBC Today Show hosted by Dave Garroway. The reason being, my father owned a rare pet at the time and the Today Show needed some filler.

The rare pet he owned was a Peruvian Guinea Pig, which today can be bought for $2 but in 1953, it was a rarity. My father grew up in Pakistan and had owned even more exotic pets, but the producers were not interested in them. The chimp in the photo J. Fred Muggs… who did not get a long with the Guinea Pig or my father so Phoebe B. Beebe had to be brought in. In the 1950s, the Russian newspaper, Izvestia, described J. Fred Muggs, as “a symbol of the American way of life”, and said, “Muggs is necessary in order that the average American should not look into reports on rising taxes, and decreasing pay, but rather laugh at the funny mug of a chimpanzee.” Mr. Garroway grew jealous and began spiking Muggs’ orange juice with Benzedrine to make him misbehave (read above) and deliver his human co-host back to center stage.

Je Me Souviens: It’s meaning but we really know it means this: Plains of Abraham

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